This logo incorporates the Verdana that the company prefers, as well as the PSIP acronym. Previously the logo was just the company name in Verdana. The dot on the "i" is a leaf I created in Illustrator to reference the company's outdoor performance space. The logo is modern and fun, and can be printed in one color, which was important for merchandising. This logo was featured on merchandise sold at the main show, and will be included on the website and new letterhead.
